What can you expect from your social media manager?

As a social media manager, I have been asked to do a lot of things that aren't in my usual day-to-day duties. Such as designing a business card, making cold call sales inquisitions, or participating in tradeshow events. While all of these are fine, they just aren't the day-to-day expectations for a social media manager.

I thought this would be a great opportunity to explain exactly what a social media manager does and what you can expect when your business is interacting with one.

1. We develop and refine your social media strategy with a focus on growing engagement and driving greater discovery and traffic to your social media business page or pages.

2. We establish a social media playbook defining guidelines, channels, brand roles, and content strategy.

3. We manage all creation and scheduling of content across all established social channels such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and Pinterest.

4. We are responsible for ongoing engagement across those channels providing answers to questions and relaying insights and feedback to our clients.

5. We continuously collaborate with an established contact person within the client's business.

But when it comes down to it, there are some things that are always true about social media management: we create and refine your social media strategy with a focus on growing engagement and driving greater discovery and traffic to your social media business page or pages; we establish a social media playbook defining guidelines, channels, brand roles, and content strategy; we manage all creation and scheduling of content across all established social channels such as Facebook, Instagram, LinkedIn, Twitter, TikTok and Pinterest; we are responsible for ongoing engagement across those channels providing answers to questions and relaying insights