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A small business not keeping up with social media might be worse than not having it at all.

Updated: Feb 21, 2023

With the average person spending over two hours a day on social media, it's more important than ever to be present and active in those online spaces. If you're not keeping up with your company's social media accounts, you're missing out on one of the primary ways that people are able to interact with your business. This can be disastrous for businesses in any industry, but it's particularly harmful for companies in competitive niches such as the hospitality industry. If your competitors are keeping up with their social media accounts, but you're not, you risk losing customers to their more active and engaged presence.

You've probably seen it happen: a company builds a social media following, only to let it fall by the wayside. Maybe they used to post regularly, but now they've gone silent. Maybe they used to reply to every comment and mention but now they don't respond at all. If you take a look at how many followers that particular company has, you'll see that many of them have gone silent as well—and that their follower count is dropping rapidly.

The truth is, when a company fails to maintain its social media presence, it's often worse than if it had never started social media marketing in the first place. It tells your customers that you're not listening to them anymore. It shows them that you've stopped caring about what they have to say or ask. And it makes your brand look out-of-touch.

My name is Tonya, and I am a social media marketer. I can help you achieve your social media goals and grow your online presence. The services I offer include content creation, community management, and audience building. Social Media is a powerful tool for your business. I am here to help you get back on track and figure out what is the best approach for your business to grow in the online world. Let’s schedule a consultation to discuss how I can help you reach your goals!

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