Updated: Feb 21
Having a good understanding of who your brand followers are is critical for effective marketing. Knowing the demographic of your Facebook followers is key to successfully targeting them with relevant content and campaigns. This blog post will provide you with tips and strategies to help you determine the demographic of your Facebook followers, so that you can more accurately target them with your marketing efforts.
Why knowing your audience is important
When it comes to social media marketing, knowing your audience is key.
If you're a vegan restaurant, for example, and you're posting about how great it is to eat healthy food all the time, that's not going to resonate with people who are looking for fast food.
On the other hand, if you're a vegan restaurant and you post about how much fun it is to make healthy desserts like cheesecake that don't use any dairy products or eggs—that's going to get people excited! They'll be more likely to share your posts because they see themselves in what you're doing/saying.
When you're targeting your audience with the right kinds of content, they'll be more likely to share it and engage with your page overall.
How to find out the age, gender, and location of your Facebook followers
Facebook has a lot of data about its users, and you can use some of it to find out more about your business page followers.
First, you want to go to your Facebook page and click on "Insights." This will take you to a page where you can see information about your page's demographics. You can see the age, gender, and location of your followers.
On this same page, there are also some other useful stats: how many people have seen posts on your page in the last 7 days, how many people like or comment on posts daily, which posts get the most engagement and reach the most followers.
What to do with this information
By understanding your audience, you can tailor your Facebook Ads to that audience’s needs. You can also use demographic information in other areas of your business, such as product development or marketing strategy.