Social media business page management is an important part of any business's online presence, and safety should be a top priority. Unfortunately, there are cases where businesses have lost access to their social media accounts due to employee changes or other unforeseen circumstances. This can be incredibly damaging, both to the business's reputation and to its marketing efforts. In this blog post, we will discuss how to prevent being the next business to lose access to your social media accounts.
The Importance of Social Media
Social media is a great way to get your brand name out there and make people aware of your product. It allows you to connect with your customers and keep them updated on any changes or new products. It also helps you interact with other businesses and organizations that are in the same industry as you, which can be beneficial when it comes to networking and forming alliances.
Another benefit of social media is that it allows businesses to grow their customer base through word-of-mouth advertising. If someone likes your product or service, then they will want to tell their friends about it. This makes social media an excellent tool for getting more customers without having to spend money on advertising campaigns or other marketing strategies.
The Risks of Losing Access to Your Accounts
There are several risks to losing access to your business's social media accounts.
First, you could lose followers and fans if you're unable to post for an extended period. This could lead to a drop in engagement, which will ultimately cause a decline in traffic and conversions.
Second, if your account is hacked, the hacker may post offensive or defamatory content that could ruin your reputation.
Finally, if you don't have control over your account and the password information is lost or forgotten, it could be difficult or impossible for you to regain access to those accounts.
Ways to Prevent Losing Access to Your Accounts
You can protect your accounts by being familiar with the admin options available to you on each social network.
Facebook, for instance, offers five different types of roles:
Analyst — Someone who can view your page’s insights and see who published as the page.
Advertiser — Someone with all of the permissions of the Analyst who also has the ability to create ads for your page.
Moderator — Someone with all of the permissions of the Advertiser who also has the ability to send messages as the page, respond to and delete comments and posts to the page, and remove and ban people from the page.
Editor — Someone with all of the permissions of the Moderator who also has the ability to edit the page, add apps, and create and delete posts as the page.
Admin — Someone who has full access to the page, page roles, and other settings. This should be only you or someone you trust 100% with your business.
LinkedIn Company Pages and Google+ Pages also allow you to set social media access roles.
It is very important for business owners and operators to exercise diligence in how they assign admin roles. Full admin rights need to be given only to trusted individuals or marketing managers. It is also critical that business owners and operators ensure that more than one trusted member of their organization has stored full admin sign-on name and password in case of an emergency. Also, be wary of outside marketing managers with admin rights; make sure that your agreement with these outside entities explicitly states you are the owner of both your social medial page(s) and that authority over admin rights belongs solely to you.
What to Do if You Lose Access to Your Accounts
If you lose access to your business social media accounts, it's important to know what to do.
First, make sure you have a backup login page or email address set up for yourself. This is critical! If you don't have one, it's a good idea to create one now and save it somewhere offline so that if you ever get locked out of an account, you'll still be able to log in.
If you're already locked out of an account, the first thing is to try getting help from someone who currently has access to the account.
"An ounce of prevention is worth a pound of cure." This quote by Benjamin Franklin has been quoted by many people, but it's still true. When you have a plan in place to prevent something from happening, then you don't have to spend time or money on fixing the problem.