Updated: Feb 21
In a world full of copies, don't be afraid to be original. Whenever possible, use your own photos, videos, and assets. It's always a good idea to show the face behind your brand's voice.
People want to see you because they want to know that they're dealing with you personally and not just some faceless company or brand. Even if you're working with other people on a project, you should still be visible as much as possible.
Your followers will appreciate the transparency and honesty, and it will make them feel more connected to you. When they see that you have a real face and personality, they'll be more likely to support what you're doing because they know it comes from the heart (and not just from someone trying to sell them something).