In the past, we've talked about why you should be thinking about social media marketing for your business. But what happens when the bigger networks stop working for you?
That's the question that's been on our minds lately, and it's one that we think will become increasingly relevant as algorithms and monopolies continue to dominate the market. As a result, we've been looking at smaller social media platforms that could become useful for your business.
Pinterest Business is growing in popularity as a marketing platform, with data showing that it can generate twice the return on ad spend for retail brands compared to other social media channels. Similarly, Snapchat advertising statistics show that the potential advertising audience on Snapchat has increased notably since 2017.
And while Apple's announcement earlier this year that it would block Facebook from targeting a significant segment of its users certainly won't help Facebook's cause (and may make consumers more wary of using Facebook), we think this is a good time for brands to start looking at other platforms like TikTok, which has grown significantly since its launch in 2022.