Trending Social Media

In the past, we've talked about why you should be thinking about social media marketing for your business. But what happens when the bigger networks stop working for you?

That's the question that's been on our minds lately, and it's one that we think will become increasingly relevant as algorithms and monopolies continue to dominate the market. As a result, we've been looking at smaller social media platforms that could become useful for your business.

Pinterest Business is growing in popularity as a marketing platform, with data showing that it can generate twice the return on ad spend for retail brands compared to other social media channels. Similarly, Snapchat advertising statistics show that the potential advertising audience on Snapchat has increased notably since 2017.

And while Apple's announcement earlier this year that it would block Facebook from targeting a significant segment of its users certainly won't help Facebook's cause (and may make consumers more wary of using Facebook), we think this is a good time for brands to start looking at other platforms like TikTok, which has grown significantly since its launch in 2022.

My journey so far.

When I was first starting out, I was doing customer service for a food distributor over the phone. Every time I upsold an item or convinced a customer to buy something they hadn't intended to buy, I later realized that what I was really doing was marketing.

After my career in customer service, I became an executive assistant. I was lucky enough to have a boss who would push me to take on more than I ever thought I was capable of. He believed in me and letting him down was not an option. Attention to detail was important if I was going to keep this role, something that would be incredibly helpful later when I moved into social media marketing.

Over the years I helped out with marketing in various ways. When a marketing position opened up, I was given the chance to fill it. Knowing that I wanted to do a great job, I immersed myself in marketing classes and certifications, reading everything I could get my hands on and talking with smart people in the industry.

Today, I help multiple companies gain control over their social media presence, and that's how Digi_T Marketing LLC was born. However, the rich history with my mentors along the way has made me unstoppable tomorrow!

One of the most important things about social media is that the medium allows you to stay connected.

It's important to stay organized when managing multiple social media pages and platforms. One of the most important tools that I use to keep up is my content calendar.

One of the most important things about social media is that the medium allows you to stay connected with your customers 24/7. Using social media to its best can be a daunting task however it does not have to be. Here are a few tips on how to be more consistent on social media and more importantly make it count.

Be consistent with your posting schedule: Posting consistently will help build trust among your followers and increase engagement with your brand over time.

Posting consistently will help build trust among your followers and increase engagement with your brand over time. Post relevant content: The type of content you post will determine the type of audience that engages with you over time, so make sure that whatever you post is relevant to what they're interested in!

The type of content you post will determine the type of audience that engages with you over time, so make sure that whatever you post is relevant to what they're interested in! Use analytics: Social media analytics are an essential tool for measuring engagement and identifying trends in audience behavior so make sure to use them.

Social media is an incredible tool for businesses, but it can be difficult to stay organized and consistent. Here are a few tips on how to stay on top of your social media presence:

1. Create a content calendar. One of the most important things about social media is that the medium allows you to stay connected with your customers 24/7. Using social media to its best can be a daunting task however it does not have to be. Here are a few tips on how to be more consistent on social media and more importantly make it count.

2. Use automation tools wisely. Automation tools like Hootsuite let you schedule posts for the future, which is great for consistency! Just make sure that you're not posting too far in advance or at inconvenient times—you should always put yourself in your audience's shoes when scheduling posts and consider when they'll see them!

3. Engage with other users by liking posts, commenting, and sharing content from other accounts that relate to yours (but don't spam). This helps build relationships with people who are interested in what you do, which means they'll be more likely to follow.