Teamwork = Success When It Comes To Your Social Media Management

When you turn over your business social media page to a social media manager, you can't expect your brand to be on autopilot afterward. Consider your social media manager to be part of your team. You still need to engage with your social media manager on a regular basis to ensure that your vision comes to fruition. It is, after all, your business and your vision.

You might think that once you've hired a social media manager, it's all over for you—but nothing could be further from the truth! Your social media manager needs input from all angles in order to maintain and convey your business’s authenticity and integrity, so don't assume that just because one person is running the social media show that they'll have everything under control.

You also need to have access to major things like logins and passwords. Social media managers are not hacker magicians. We can't access your account information without you providing the necessary login info. And from the beginning and every week thereafter, you’ll need to continue to feed your social media manager such critical information as digital photo’s, revisions to your target market or vision, product changes, etc. The key is to keep your social media manager up-to-date with relevant information regarding your business.

The best way for you to stay involved is by checking in weekly, if not daily, on your social media pages and making sure that they stay aligned with your vision and values at all times. This will also help you identify any problems before they get out of hand and allow you time to refocus on your social media goals and priorities.

Social Media DIY Pitfalls

Social media marketing is a lot like a relationship. You can't just dive in and expect it to work out. You have to invest time into it, or else you'll end up with nothing but heartache and disappointment.

When it comes to social media for business, how hard can it be? Well, if you don't have time to stay up to date with what you've created, you may have created a monster. Leaving your business's social media pages unattended is worse than not even having social media at all.

Here are a few other pitfalls you may not have even thought of. Did you know that you can get banned from creating ads altogether on Facebook if you repeatedly break the rules? Do you know what those rules are? Something so simple such as using the wrong word could end up flagging your account.

Did you know that just creating a hashtag that sounds good to you, may actually lead you to zero results? Do you know how to find hashtags that work?

Want to know more?

See below for a list of relevant articles:

• Personal Attributes: Facebook’s Advertising Policy prohibiting ads that contain personal attributes, including information on avoiding assumptions about someone’s personal attributes in your ads.

• Sensational Content: Facebook’s Advertising Policy prohibiting Sensational Content, including information on avoiding shocking, sensational, inflammatory or excessively violent content in your ads.

• COVID-19: Facebook’s Advertising Policies related to COVID-19, including what types of products and content are temporarily restricted or prohibited.

• Cryptocurrency: Facebook’s Advertising Policy for cryptocurrency products and services, including information about eligibility to run ads about cryptocurrency.

• Dating: Facebook’s Advertising Policy for ads about dating services.

• Drug and Alcohol Addiction Treatment Centers: Facebook’s Advertising Policy for Drug and Alcohol Addiction Treatment, including information about eligibility to run these types of ads.

• Online Gaming and Gambling: Facebook’s Online Gaming and Gambling Advertising Policy, including information on how to apply for eligibility to run ads that promote online gambling and gaming.

• Personal Health: Facebook’s Advertising Policy prohibiting ads that generate a negative self perception or imply unrealistic or unexpected results.

• Social Issues, Elections or Politics: Facebook’s Advertising Policy for ads about social issues, elections, or politics.

No need to worry about these pitfalls. That is why Digi_T Marketing was created. To keep you from having to make mistakes in your social media branding. We live and breathe social media.

The key is to understand who your audience is.

Have you ever wondered why some companies have so many followers and others have none? The answer is simple: they know the right way to engage with their audience.

It doesn't matter what your business is, whether it's an online retailer or a lawn mowing service, you need to have an engaging social media presence in order to build a loyal customer base. This means putting out content that resonates with your audience and helps them achieve their goals.

In order to do this well, you need to do some research. First, ask yourself what makes you unique. What makes your company different from the rest? What can you offer that no one else does? Next make sure that this information is easily accessible on all of your social media platforms.

Next, identify your target audience and find out how they interact with content online. If possible, follow them on various platforms like Instagram or Facebook and see what kind of posts they're interested in seeing from brands like yours!

Once you've done this research and built up a solid understanding of who your target audience is and how they like interacting with brands like yours then it's time for step two: putting engaging content in front of them!

The key is to understand who your audience is and what they want from you as a brand. You need to be able to identify them and communicate with them in a way that makes sense for both parties.

As an example, let's say that you're selling lawn mowing services online (which is totally possible if we're being honest). In order for this business model to work out well on social media platforms like Facebook or Instagram (or even Pinterest or LinkedIn), then it needs to be clear who your target audience is going to be—and what kind of content they want from brands like yours!